Not all of the ads on www.globeandmail.com are targeted to your interests. Many advertisers buy space on our website based on contextual information that is provided to advertisers in aggregate, in much the same way that advertisers buy space in our print newspaper based on a section.
The internet advertising ecosystem is so well established now that it is not possible to ‘opt-in’ to interest-based advertising. Technology often develops ahead of privacy considerations. It is only in recent years there have been growing concerns around this practice. As a result, the tools to manage one’s privacy online, such as AdChoices, are still in their infancy. Your feedback is key to the success of AdChoices. You may find out more, including how to submit a complaint at http://youradchoices.ca/compliance.
The Globe relies on both subscription and advertising revenue to support its award-winning coverage, foreign and local bureaus, digital product development and more. Reader subscription fees pays only a small portion of The Globe’s operating costs. To continue to deliver award-winning content, maintain our foreign and regional bureaus, and support the continuous upgrade in our digital products and platforms, we must also rely on advertising sales. However, not all ads on our websites are interest based. If you opt-out using AdChoices, you will still receive advertising, but it will not be based on your browsing activities over multiple websites.