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AdChoices was created by The Digital Advertising Alliance of Canada (DAAC). It is similar to the self-regulatory programme that exists in the United States. The Globe is one of the first Canadian publishers to implement AdChoices on its website to provide users with greater transparency around interest-based advertising and to encourage dialogue and feedback around privacy concerns. Online Behavioural Advertising is online advertising that uses information collected across different websites that you visit to predict your preferences and/or interests in order to show you ads that are more likely to be of greater interest to you. You can read more about AdChoices at www.youradchoices.ca.
We agree it would be ideal if AdChoices were a one-click process. However, the opt-out system was devised by the advertising industry recently and many advertisers and/or advertising service providers do not offer one-click solutions. AdChoices will allow you to opt-out of interest-based advertising from several companies with one click, however, some companies require that you visit their individual website to complete the process. As this is a self-regulatory programme, some companies have not yet provided the one click opt-out and other companies are not yet participating. We realize this can be time consuming and we are working with various bodies to improve the experience.
Unfortunately, The Globe cannot opt out of AdChoices for you. Cookies are also the mechanism used to send a message to the vendors to stop using cookies to target you with advertising. Therefore, you need to turn your cookies back on to have the AdChoices opt-out mechanism work. You will have to click the AdChoices icon in the footer of www.globeandmail.com and go through the opt-out process on each of your devices in every browser that you use. If you clear your cookies, you will have to go through this process again. We understand this is not as user friendly as it could be, however, AdChoices is currently the only opt-out mechanism available to consumers.
The Globe is sharing reader concerns with the Digital Advertising Alliance of Canada (DAAC) and the Interactive Advertising Bureau (IAB) with the hopes that over time we can improve the experience for our customers.